1. USE YOUR ACTUAL NAME AND HAVE A GREAT LOOKING PROFILE IMAGE.
In order to build trust on LinkedIn as a professional using your real name is a must for your profile. A professional-looking headshot is also key in getting attention.
This image is the first thing people will notice when they look at your profile and pictures are what grabs anyone's attention when they are scrolling through search results. While having a great profile picture may seem like a no-brainer, many people still get it wrong.
a. Use a picture of yourself, not an avatar or random type photo.
Not using a picture of yourself will make people think you're not professional. Or worse, that you're a fake profile or hiding something. Once you've lost credibility, it's difficult to get it back.
b. It should be a high-quality photo with good lighting and over a good photo.
No need to hire a photographer, but make sure the picture is clear and your face is clear, well-lit and visible. The background of the photo should be simple. For instance, a picture where lots of people are in the background could be confusing, but one taken in a park in front of a tree would be fine.
c. Do a quality or likability check
Send out a couple of options to friends or family and see who likes what. Go with the majority as a rule of thumb. If no one gives you a selection try different people or different pictures until you've found one that seems to work.
Creating a standout resume is crucial. While your professional experience is great, this resume should focus on freelance related experience. If your Niche is graphics, then links to graphics created by you. If its Webdesign then links to websites you have created.
When you begin applying for this kind of work, they will ask for it. When you begin creating InDesign is does a great job, but if you don't have it or just can't do it. Headover to Canva they have some awesome templates that will get you started.