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Content writing for websites is an excellent side hustle or full-time occupation. Every day you’ll feel like you’re learning something new. A lot of new information comes your way and to be honest, sometimes it’s an information overload.

Content writing is exciting, challenging and overwhelming, especially when you’re a new freelancer.

You probably have a lot of questions, and I’ll try to answer some of them here. If I miss something you want to know, reach out. I’m happy to respond to questions about content writing or freelancing.

Lori Imdad/Content Writing
Photo by Dmitry Demidov from Pexels

What is Content Writing?

If you are new to freelance writing you are probably having a lot of terms thrown at you. From one article that talks about Copywriting, another Content Writing then Ghostwriting, Blog Writing. It’s all a big puzzle with lots of pieces, but how do they all fit together?

Content writing and copywriting are very similar. Sometimes the two terms are used interchangeably, but copywriting really refers to the copy used in advertising. Where you are writing for digital brands or websites, it more often called content writing.

Lori Imdad/AIDA

Do You Know AIDA?

A content writer has to learn the correct way to format their writing. An excellent method is called AIDA. The graphic above explains what each letter stands for, but what does it really mean?


The first paragraph is to get your reader’s attention, make them want to continue reading. It consists of 1-2 paragraphs, but more than that and they’ll lose interest. The first paragraph should give an introduction and contain your primary keyword.

The second paragraph can continue on, but the last sentence should be worded in a way that they’ll move on to the next paragraph. Each paragraph can contain 2-3 sentences more than that will look like a wall of text and could cause your reader to again, lose interest.


The next paragraphs head into your content, continuing with the same model of 2-3 sentences in each paragraph. Link to external sites to help show your authority. If you’re writing for a client, they will have told you who their competitors are and you shouldn’t link to those sites.


As your audience reads through your post, you want them to want more. To perhaps sign up to your email list or at least come back to read your next post. So, give them something that they might find desirable.

One way, a content writer can do that on a blog is to offer a document. To get it, they need to enter an email address and that puts them on your list.


The last paragraph again contains your primary keyword and you end asking your reader to contact you, contact your client, or to come back and read more. All the puzzle pieces coming together.

Lori Imdad/Content Writing/Audience

Who Is Your Audience?

When you are a new freelance writer, you don’t know who your audience is and without that, finding your voice is a challenge.

Do You Need a Niche?

Another term you will hear is “niche,” a niche is a central theme to your blog and writing. You can be a lifestyle writer and blogger, or a food writer and blogger or just write on varied topics until you find it, your niche.

Do you need a niche? No, at least not at first. At some point, it will help provide shape to your blog and website, being a content writer you’ll want to be able to write on many topics. After all, most content will just require research, and you’ll go from there.

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Final Tips for New Content Writers

Content writing opens up a new world for most who enter it. It doesn’t require you to keep 9 to 5 hours and if you are successful you can make a good income. There are lots of digital brands and websites that hire remote content writers. If you were able to learn something today, I hope you’ll come back. Questions are always welcome, so just get in touch!

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